Giving space to the idea that your inner spark has stalled when you’re tired, frustrated and having a confidence crisis is sometimes the hardest thing to admit to yourself. The earlier self-assured go-getter version of you that you remember may feel like it’s gone on hiatus.

During this Mum Society Brunch, designer Lucie Trinco from Il Tutto shared her story on empowering mothers the world over to retain their sense of self and style. With three young children, Lucie is all too familiar with the search for inspiration to retain the version of yourself you aspire to be.

Her celebrated designs have women craving them for that once familiar feeling of stylish goddess they inspire.


With a Masters of Design from the Marangoni Institute in Milan, Italy, and a corporate design career designing accessories for brands such as Jigsaw, Saba, Sportscraft and Oroton. Lucie is now the proud owner of Il Tutto luxury baby bags. Founded in 2007, Il Tutto can now be found in 15 countries and over 250 stores globally. Not just a designer, Lucie is a successful entrepreneur that is striving for Il Tutto to become the “must have” baby bag for all new mums around the globe.

Lucie is proud to be a Heads Over Heels portfolio company CEO, Finalist for Ausmumpreneur of the year, nominated for Telstra Businesswomen Awards, nominated in the Australian business awards, winner for Product Excellence in the Australian Design awards, Winner for best Changing bag in Junior magazines UK nursery awards and a member of The Little Black Dress Group.

She has been happily married to her husband Mario for 11 years and they have three little girls, Francesca who is 5 and Clementine who is 3 and Luella who is 1.5 years old.